About Me

Professional Experience

Marketing Coordinator
Randall’s Wines & Spirits • 5/2017-Present – St. Louis, MO
• Design promotional materials for print and web

    – Create sale flyers, magazine advertisements, web banners, event posters, store signage and labels

• Produce original content for multiple social media platforms and create daily email newsletters

    – Design artwork using Adobe Photoshop CS6/CC; Hand-code daily eBlasts using HTML & CSS

• Administrator for multiple eCommerce websites, including InternetWines.com, representing +$1M in annual sales

    – Update product images and descriptions, pricing, daily sales, rotating banners, and monitor any back end issues

• Promote store events using creatively written press releases and a variety of social media platforms

    – Created advertising content used in local TV and radio ads, as well as on their station websites

• Researched, recommended and then implemented new platform (BigCommerce) for InternetWines.com

Graphic & Web Designer
Regency-Superior Auctions • 10/2016-12/2016 – St. Louis, MO
• Created daily promotional emails and hand-coded with HTML & CSS using the iContact platform
• Responsible for updating the company website with the latest graphics, news and auction data
• Maintained online company stores and fulfilled customer orders on a daily basis
• In charge of updating social media outlets and external websites to promote auctions

Graphic Designer and eCommerce Specialist
RLK & Associates, Inc. • 1/2015-9/2016 – O’Fallon, MO
• Created artwork from original ideas or by using customer concepts and enhancing the final product
• Responsible for the creation & maintenance of client web stores on BigCommerce platform:

  • Customize the overall design based on client branding specifications
  • Mockup photos and create listings for each product being sold
  • Create rotating banners for seasonal promotions
  • Verify accuracy of credit card processing and shipping methods
  • Monitor back end issues on a daily basis and fix as needed
  • Support sales staff and educate them on how the store works
  • Run analytic reports for sales staff on recurring basis

• Recreated clients’ logos from small, low-quality images and turn them into scalable EPS files for a wide range of use
• Managed the client Loyalty Rewards program by sending point statements, maintaining the reward website, adding new reward inventory, and aiding the sales staff in recruitment of new participants for the program
• Responsible for creation of posts on social media outlets as well as updating the company website with news & promotions

Freelance Graphic & Web Designer
1/2011-9/2016 – St. Louis, MO
Provided creative & strategic services to local businesses, including graphic design, marketing, web design, social media and website maintenance.
Selfie Events/Shell Shock Music: design photo booth frames and green screen backgrounds for an array of events and clients; created logo and overall brand image for Shell Shock Music event, in addition to promotional materials
Richard Greene Co., Inc.: overhauled company website by developing a new brand image, high quality graphics, and fresh content; created graphics and documents for marketing communications; served as website administrator
Autco, Inc.: created graphics and content for frequent promotional emails; hand-coded emails using HTML & CSS
STL Homes with Soul: responsible for maintenance of website, including creating graphics and updating information
Maynard Marketing Group: managed social media for multiple companies by posting infographics, latest news, and contests; overhauled brand image by creating new logos, website, business cards, and brochures; served as website administrator for several clients; edited website

Educational Experience

Associate of Applied Science
2012-2014 • Ranken Technical College – St. Louis, MO
• Internet & Web-Based Technology
• Organizations: Student Ambassadors, Women in Technology

Associate of Applied Science
2007-2011 • St. Louis Community College – St. Louis, MO
• Graphic Communications

Technical Skills

Operating Systems: Mac OS X, Windows XP/7/8/10
Applications: Adobe Photoshop/Illustrator/InDesign/Dreamweaver/Acrobat, Quark Xpress, AutoCAD, Microsoft Word/Excel/Powerpoint, iDVD/iMovie, Notepad++, iContact, MailChimp, Big Commerce
Certification: Windows 7 MCP
Experienced With: HTML, CSS, Javascript, jQuery, SQL, C#, ASP.NET, WordPress, SEO, Social Media, Google Analytics, Google AdWords, eBay, Architectural Drafting, Interior Design, Photography, Film Production & Editing